If a company does not want to become a discounter and compete solely on price, then the reason “The price did not suit you” can be solved with the help of a loyalty program or worked out through informing: talk about promotions and special offers, private labels and exclusive brands. The numbers help to understand how important it is to solve this or that problem, how much money the company loses from the fact that some tasks are not solved. And how much can get when the problem is fixed. How to understand why customers leave and reduce their churn using a system analysis of customer data: Petshop.ru case “For example, the problem is “Out of stock”. Previously, we showed customers from Perm the availability only in Perm. We decided to give them the opportunity to see the availability in the warehouses of Moscow and S Petersburg.

Online MLM Lead Generation VS Offline

These products will take longer to deliver (and we talk about it, show the delivery date), but the customer will still be able to order them. This task was set before, but after we found out that 21% of clients, i.e. every 5th client who leaves us considers this Croatia Mobile Number List a problem, we have increased the priority of the task in IT,” Anton Belchikov, Marketing Director, Petshop.ru Poll results Stage 4. Making the work systemic To control churn.

Best Home Business Leads – Exposing

IT is important not only to conduct research and identify the causes, but also to make this work part of the system: Track the movement of customers by segments in dynamics; Conduct customer return activities. The Petshop.ru online store monitors traffic dynamics on a monthly basis, and for activities they chose a frequency of once every two months: in order not to spam users, but to prepare good marketing campaigns for returning customers. Depending on the characteristics of the business.