A company conducted an activity to reactivate customers, and then launched a promotion for this segment (coupons, discounts, etc.). Reactivated customers returned, started buying again. But after some time, they began to supplement the outflow segment and slowly flow away. To win back these buyers, you have to discount again, which lowers the margin. This is an ill-conceived business decision,” Petshop.ru Marketing Director Anton Belchikov. Customer Intelligence enables companies to change the way they make data-driven decisions. Accurate data on each segment and the movement of customers in them in dynamics helps to find problem areas and build work with outflow.

Is There A Complete Lead System

Stage Working with client data: defining what is a churn We decided that we need to build work based on client data, but how to do it? For these purposes, Petshop.ru decided to use the capabilities of the Customer Intelligence system, a Retail Rocket module that allows you to segment the audience based on a smart mathematical model, determine who a “loyal Costa Rica Mobile Number List customer” or “gone customer” is for each business and track customer movements by segments in dynamics. Thus, you can monitor the performance of each segment: LTV Retention Rate Inflow and outflow of buyers Average check, revenue and other data Retention Matrix Segment.

Lead Nurturing – Effective Process for B2B Lead

Example Sample segments from the Customer Intelligence Platform Retention Matrix For several months, the Petshop.ru online store has been monitoring how customers move through segments and has identified “lost” customers for themselves: How to understand why USB Directory customers leave and reduce their churn using a system analysis of customer data: Petshop.ru case “Based on the analysis of customer data, we found that our customers in the loss zone are those who made 4+ orders and did not buy from us again for 271 days. If clients fall within these parameters, we consider them to have left.