Communication – it is both taking care of the quality of dialogue with the client during direct interaction, as well as coherent, attractive messages in promotional activities. It must not be forgotten that in the end it is not the intentions of the author that count, but the reception of the content by the client. Marketing mix – summary The marketing mix is ​​an example of how a simple arrangement of individual elements can easily help in developing a coherent, effective strategy. It is also proof that the solid foundations of the old days of marketing can still be up to date and developed into new concepts. tools every copywriter will love! Paulina Roszko June , You will read in ~ min.

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