Out of Your Content: How to Get the Training with a Certificate in Further Training with a Certificate in Marketing Fraud: Building and Controlling Audit Marketing! Marketing Fraud: Building and Controlling Audit-Proof Marketing! ucation Continuing ucation Conference ucation Continuing ucation Conference Using Development Roles Using Development Roles Phone Training How […]
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Conduct webinars and e-experience groups on this. In addition, and’s e-learning products will be really worth protecting? Nivea uses white text on a blue background. Direct competitor Dove also uses blue in its brand communications. allow The issue of trademarking blue as an abstract color as an element of brand […]
Lectures that are relevant to you from three parallel sessions and put together your personal conference day. You can enjoy the early , and look forward to the eventful autumn. Lectures and Speakers At 1:00 in the morning, the topic of the speech by Michael Berneck, Managing Director of the […]
Congress, Brand Management, Marketing, Marketing Trends & Innovation, Social Mia Marketing, Continuing ucation. Keywords: day cologne, annual marketing day cologne, marketing, marketing cologne, marketing event, networking, web conference. Similar Articles Cologne Marketing Day Easter Special: Book Tickets Now and Save! Cologne Marketing Days Easter Special: Book Tickets Now and Save! […]
Marketers, product developers, product management. Benefits of Product Management Workshops Participants of the Product Management Workshop at the German Marketing Institute will receive comprehensive workshop documentation that will support them in achieving their goals after the workshop. In addition, participants will gain valuable tips and tricks, tri and test checklists […]
Ends with the market exit of the original product. period must be controll and monitor, for example by a product manager coordinating the relevant functional areas of the company. In fact, it can be regard as the contact point of operation marketing. However, this daunting task comes with high demands: […]
Management, brand strength, brand value, ArticlesBrand growth rate of 20%, and the most important one is China’s Alibaba Group. The biggest year-on-year increase is that its brand value has almost doubl, increas, and rose to No. 1 with a brand value of 100 million US dollars. The biggest increase is […]
ValueBrand Value: Current Rankings, Definitions and Calculation OptionsBrand Value: World’s Most Valuable Brand Again! Brand Value: in the world again! Evaluate brands even without criteria? Evaluate brands even without criteria? Brand Value Research is the most valuable German brand: new research on brand equity releas Brand Concepts Fundamentals of Every […]
Take into account legal aspects, as to the owner of the trademark rights. The standards provide for the assessment of the legal protection of trademarks under national law. Furthermore, legal framework conditions that positively or negatively affect brand value must be discussed. Special mention is made of the uniqueness, scope […]
Economic and legal situations. Also, it should be considered that this is a realistic estimate and can be realized as a market price. Cost-Based Approach In a cost-based approach, brand valuation is based on the costs incurred to build the brand or the costs incurred to replicate it. For this […]
