Length of the video – usually the shorter the better. This doesn’t mean you have to create videos that last a few seconds. The recommend video length for Instagram is up to seconds. HubSpot research shows that -second videos are the most popular. In the case of Facook, this time is longer – we prefer watching videos that last about minutes. What about Youtube? Here, you have to decide for yourself. It is assum that the optimal duration of a video that keeps the user’s attention is a maimum of minutes. You must know that after minutes, nearly half of users decide to turn off the video.

These Are Marketing Tools Us

Iting – if you are not recording live, you will probably ne to it the video. For this purpose, you can use free tools such as DaVinci Resolve, HitFilm China Mobile Number List Epress, Lightworks or ShotCut. You can also create simple clips bas on your own or publicly available materials in the popular Canva or Crello. Paid tools will give you more options. Adobe Premiere Pro seems to be an interesting choice in this case. What content to show? Types of video marketing The type of video depends on what eactly you want to show your audience.

To Communicate And Achieve The Goal

Your budget can also be important. What kind of video content do you see most often online? This will be Eplainer videos – these are videos that eplain comple topics in an accessible way, the simplest eample is the user manual. Eplainer video can also USB Directory present business strategies or prototypes. Below you will find an eample of an eplainer video creat by Airbnb. Videoblog – also call Vlog is an alternative to written blogs. The tet replaces the video in this case. Videoblogs are most often publish on YouTube. At the moment, vlogs provide entertainment, inform or ucate. In some cases, they take the form of a video diary.