Lack of skills also matters. However, you don’t have to do it on your own. You can entrust the creation of video content to eperts. Nevertheless, it is worth knowing the basic principles of creating video for the Internet. Here are of them! Target group – before you start, you ne to think about who your message is intend for. Creating personas is an etensive topic that you will surely hear from us again. First, try to narrow down your target audience. Content of the message – what eactly do you want to convey? What information might interest your audience and why? In what form should you give them.

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Is a tutorial or an eplainer video better? Communication style – loose or maybe formal? Which is better for your brand. Keep in mind that up to Canada Mobile Number List of Internet users prefer an informal and loose tone of advertising. Equipment – nowadays you don’t ne to have an advanc camera to create valuable content. A better quality smartphone will handle the video format quite efficiently, while providing an immiate opportunity to share the material on social mia. The wcam in a laptop will also work well as a camera. However, you can’t forget about good lighting and sound.

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This requires investment in an additional microphone, tripod and softboes. Keep in mind that the low quality of the video is discouraging. Format – its choice depends mostly on your preferences, eperiment. The most popular format today is the USB Directory MPEG- standard. Files sav in it have the etension MP . You ne to adapt the format to the distribution channel. The aforemention MP etension is recommend when posting videos on Instagram and Twitter. MP and WM format is valid on TikTok. With Facook, you have much more freom. However, remember about the aspect ratio, which on Facook should be between.