GAUCHE mobile application looks like, formed on the basis of the interests and actions of the client: How personalization of a mobile application allows you to implement a customer-centric approach: cases of Hoff, SberMegaMarket and Rive Gauche Results: 9% of shoppers use recommendations in a mobile app; The average check of customers who use recommendations is 50% more than the check of other customers in the mobile application . Improving Communication Strategy With centralized data storage and a single customer profile, communications become more efficient and relevant, and less annoying. And due to the audience of the mobile application, the coverage of communications is expanding.
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IN Retail Rocket, the Campaign Management System is responsible for this – it delivers a personal offer to the client in a convenient channel and at the right time, including through cross-channel communications in email newsletters, push and sms. SberMegaMarket Bolivia Mobile Number List marketplace case SberMegaMarket (ex. goods.ru) is one of the largest marketplaces where you can buy goods of many categories. More than 7 million people visit the site every month , while about 50% of orders are made by customers through a mobile application. The personalization system was integrated into 13 main types of mobile app pages, including: Main page; Category page; Card Product; Page of “empty” search, etc.
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For example, this is how the block of personal recommendations in the product card looks like if for some reason the item is currently out of stock. The client is offered alternative options that may be of interest to him among similar ones in the window. How personalization USB Directory of a mobile application allows you to implement a customer-centric approach: cases of Hoff, SberMegaMarket and Rive Gauche Also, when we embed personalized recommendations into the mobile app, users have more options for interacting with the company, and they are more active (browsing the products matched to them, adding them to the cart, etc.). And companies, in turn, have an additional source.