Why is it worth having a company blog? Adam Galazka September , You will read in ~ min. why you should run a company blog There are a lot of blogs on the Internet, so you probably feel that it’s worth it. There is also a lot of content about the benefits of running a blog, although I lack specific eamples to be able to understand it in practice. With this article, I will try to patch this gap and use specific eamples to answer the title question. Let’s start with the fact that a blog is a form of advertising, so the most important thing is that it generates traffic and conversions .

How has technology such as bannerflow

Traffic and conversions Because that’s what it all comes down to. Traffic , visits of real users on your wsite, which you can measure successfully Peru Mobile Number List thanks to Google Analytics. Conversions , sales, subscription to the newsletter, filling out a form or calling the company. The amount and quality of this traffic will depend on how it was obtain, more on that below Traffic from SEO That is, search engine traffic from organic non-advertising search results. The blog generates and supports the acquisition of this traffic in several ways Additional phrases from the top of the sales funnel Let’s take an online shoe store for eample.

Your digital advertising production

Before the user decides to buy, he must convince himself why he should echange his money for a given product. If he is looking for shoes, for running, and does not have specialist knowlge or anyone who could help him in choosing, he will probably USB Directory direct his steps to the Google search engine. In such a situation, users enter, among others, phrases such as Phrase Monthly number of inquiries what running shoes winter running shoes good running shoes how to choose running shoes forest running shoes what shoes for running on asphalt asphalt running shoes how to choose running shoes.