Manager in this article ssempaiblogfacook-attribution-kompleksowy-prznik- after-toolyou will find a full description of the tool. Google Attribution, in turn, is an additional section embd in Google Analytics, and the tool itself has been operating still in beta version on the Polish market since October . The full instructions for its launch can be found here ssempaiblogdata-driven- attribution. To better illustrate the most important differences between the tools, we have prepar a comprehensive summary in sl, which you can print and always have at hand ssempai.linktabelkaga-fa Attribution modeling in practice Now that we know the basic differences between Facook and Google tools, it’s time to get to work.

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To better illustrate how to use both in practice, we will work with real data and a real eample. We chose a client who operates in the luury goods Switzerland Phone Numbers List sector and, of course, is an online store. The data present below comes from paid Facook campaigns and from one full calendar month days. The model we choose is first click or first visit attribution. In the case of Facook Attribution, the select time period is Clicks and visits for days, Impressions for days. Analysis in Facook Attribution Data analysis on the eample of a client from the e-commerce sector luury goods. facook attribution results.

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The first panel where we can find the data we are interest in regarding visits and conversions is the Results. At this point, we will see a clear graph presenting the most popular sources of traffic. According to Facook Attribution, paid actions on Facook are the third most important source of traffic in a given time period. facook attribution results USB Directory Another place where we can find the data we are interest in is the Custom Reports panel. By selecting the traffic sources we are interest in, we can automatically create a graph showing the number of conversions in a given time period or even on a specific day.