Presentation of the chart above, divid into paid activities in Facook, Instagram, Messenger and Audience Network. facook attribution custom report The last of the most important places in Facook Attribution is the Download Reports tab, where we can generate any report we are interest in. We can adjust almost everything here – from the select attribution model to traffic data sources or types of columns display. This is how a custom report that we can generate in Facook Attribution looks like. Paid activities in this case have also been divid by specific groups of placements that can be found in the ad manager.

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As you can see, we have select only the most important indicators for the above report, impressions, clicks, visits, cost, quantity and value Afghanistan Cell Phone Number List of conversions, cost per conversion and ROAS . For each report, we also have information about the select conversion event, time range and select attribution model. As we mention earlier – we have complete freom in creating the above reports, which allows us to adapt them directly to a specific activity. Analysis in Google Attribution The first report available in Google Attribution is the one on conversion paths.

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We select the type of conversion we are interest in , the date range , as well as parameters such as dimensions , displaying the share of touchpoints , attribution model and path length . We can also use a simplifi version of the search engine , which works eactly the same as in the case of other reports available in Google Analytics. google attribute USB Directory We will eplain what the individual parameters mean Conversion type – here we define what we want to understand as a conversion in our analysis – we can choose to achieve individual goals that we have set in Google Analytics or simply make a purchase. Date range – here we specify the date range from which we want to analyze the data.