This is by far the most active group – as many as declar that they order a product in an online store in the last three months of . People in the age categories and more and – decide to buy online the least often. The frequency with which German consumers shop online Bas on the survey, which was conduct in December and was attend by almost , users, it appears that as many as of them shop online regularly. of them use e-commerce at least once a month or once every weeks. Interestingly, as many as make an online transaction at least once a week. By far the smallest percentage of respondents answer at least once a quarter and once every si months.
Get to know the industry
Forecast of the average revenue per e-commerce customer Germany, – German customers spend more and more every year. Bas on historical data, we are able to estimate how much one German customer will spend on average per year. In , average Mexico Mobile Number List user spending reach approimately . per year. This is an increase of . compar to . The forecast for the coming years is as follows percentage calculations compar to the previous year General trends in the e-commerce industry in Germany General trends in the e-commerce industry in Germany E-commerce revenue growth forecast by market segment As you can see in the infographic, all e-commerce branches includ in the study record revenue increases year on year.
Branding customer experience
According to forecasts, the branches of e-commerce that have the potential for the greatest growth in the coming years – are groceries and pharmacies growth by over over the net years electronics and mia increase by over furniture and interior design increase by almost Preferences of German users in the area of e-commerce Preferences USB Directory of German users in the area of e-commerce What criteria are important for customers in German online shops? According to a survey of , respondents, the top are free returns PayPal payment free delivery What preferences do Germans have when shopping in foreign stores? Germans prefer large stores when shopping online abroad.
