Zaria Case Over revenue growth driven by personal referrals . The third segment was the control group to which the recommendations were not shown. results As a result of testing the following results were obtained Segment Conversion Growth Change in average ticket Estimated increase in revenue Similar products .Two blocks related products and similar products. Control group The mechanic Similar products showed the best result. Its application allowed to increase the conversion by. and the average check by. which in total provides the projected revenue growth by  Case.

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Testing recommendations in the product card In the last test we found that a block with similar products provides the largest increase in revenue. But we decided not to stop there and evaluate its China Mobile Number List  effectiveness in comparison with a block with related products as well as a combination of similar and related products. The study was conducted using the mechanics of A/B testing. All visitors to the Zarina.ru website were randomly divided into three segments each of which saw its own version of the product card . The first segment was the control group. Users were shown a block of similar product recommendations because it was the most effective in the previous test.

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Zaria Case Over revenue growth driven by personal referrals . Related products were shown to the second segment. Zarina Case Over revenue growth driven by personal referrals . The third segment was shown two blocks at the same time similar products above and related products below the block with similar products . Zarina Case Over revenue growth driven by USB Directory personal referrals results As a result of testing the following results were obtained Segment Conversion Growth Change in average ticket Estimated increase in revenue Similar products Related products  Two blocks similar products and related products According to the test results the combination of two blocks of personal recommendations turned out to be the most.