Content marketing is about building. Along-term relationship with your audience through the creation of valuable content . Ultimately, content marketing activities are to support the goals of your brand, .: building a positive image; increasing website traffic; maintaining existing customersrecipients and acquiring new ones; sale. Content is basically all content publish on the Internet. Although we understand it primarily as articles on the blog or on external portals, e-books, guides, newsletters and posts in social mia, we also include reports, case studies, podcasts, YouTube videos, audiobooks, webinars, infographics, photos, etc.

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Comprehensive Content Marketing campaigns Check out our >> OFFER << Content plan – what is it? In order for the publication of any Uganda Mobile Number List content – on your own website or anywhere else on the Internet – to bring the expect results, you ne the already mention content plan. Content plan is, in short, a plan to publish specific content in specific distribution channels at a specific time. How to prepare a content marketing strategy? The content plan and publication schule must be bas on a well-thought-out content marketing strategy.

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To answer the question of what and where to publish, do thorough research and analyze the data. Get to know your recipient Start by defining your group of recipientsclients and get to know their nes. If you manage to specify who you are talking to, you will know how to speak – what content to create and what language to use. Remember to rely on hard data. You can check audience statistics in Google Analytics, analyze heat maps that will help you learn USB Directory about user behavior on the website, but also send surveys or forms to your customers. Perform a content audit on your website Before you start planning new content, first audit existing content. It is possible that some of the publish articles have great potential, but the information contain in them is no longer up to date.