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For example, we can carry out these activities. The group of customers with an average rfm consists. Of those whose spending in our store is relatively low or mium. And those who are characteriz by low or mium frequency of purchases. Customers with an average rfm are primarily characteriz by low brand loyalty. Certainly, it is worth selecting people from this segment whose. Value is underestimat by one of the features and introducing actions that will increase it. So as to finally move them to the group of people with high rfm.

Significance To Consumers What Does

As part of marketing activities aim at users with an average rate. It is worth considering all kinds of loyalty programs. And referral programs that will help us increase the frequency of purchase. Up-selling and. Cross-selling techniques will help us Sri Lanka Mobile Number List to further. Increase the value of the order. People with a high rfm index are characteriz by high brand loyalty and attachment. They are its natural ambassadors and customers of the highest value. It is them who are worth asking for product reviews and recommendations, as well as taking care of up-selling. Customers who love our brand should also be appreciat by giving them early access to news, the vip club or offering services usually unavailable to others.

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To Go The Take Away

Rfm indicators why use rfm analysis? Thanks to rfm analysis, we can precisely adjust activities to the recipients’ behavior and even try to prict their next steps. An orderly and segment database enables a quick and effective response to the nes USB Directory of recipients. Bas on the analysis, we can also determine what product or group of products and what dimensions of given products generate our “Ideal customer. Their features can be the basis for communication with new customers. Appropriate database segmentation is a good foundation for building lasting relationships with customers.