There we will find information on, among others number of views number of views number of clicks number of conversions view rate watch time W. watch timeviews percentage of plays in terms of , , and engagement rate In order to assess whether an ad is “successful”, it must run for the right amount of time, thanks to which we will obtain the right amount of data for analysis. However, each advertising campaign is characteriz by its own assumptions, so success metrics can be different. We may also use YouTube Analytics to measure the effectiveness of our campaigns. There you will find more information about our YouTube video campaigns.

The Steps Are As Follows

Usually, data on the effectiveness of activities are present in a more pleasant graphical form, which greatly facilitates the analysis of results Honduras Mobile Number List and shows us the progress of the campaign. We can find there, for example, information whether films reach men or women better. More about measuring the effectiveness of advertising on YouTube ssempaiblogyoutube-jak-zmierzyc-skutecznosc-kampanii-wideo Brand Lift – what is it and what is it for? Data on user engagement with our ad, such as views, comments or watch time, show what emotions our video evokes in them.

How To Check The Effectiveness Of Marketing Activities

However, the effectiveness of an advertising campaign can also be assess through the prism of the brand indicator – the impact of the broadcast video advertisement on the recognition of our brand. brand lift Source Google materials Thanks to Brand Lift, we will find out if and how advertisements affect increase in brand awareness ad appeals purchase USB Directory considerations purchase intention brand interest Thanks to such knowlge, we will be able to effectively optimize our campaign. We will also find out which creation is more effective for our business. Just like “Mondelez International” did, choosing between two alternative ads AB test, where one of them turn out to be more effective.