See a selection of products at competitive prices with discounts on the page. Personal Area Improving Recommendations on the 7 Seeds Homepage with A/B Testing Our team is constantly improving the effectiveness of the personalization strategy using Growth Hacking and A/B testing technologies. This allows you to optimize the Customer Journey Map and find new growth points for online store metrics. To determine the most effective configuration of recommendations on the main page of the 7 Seeds online store, we conducted A / B testing. So we found out which order of widgets is most effective: personal recommendations first, and then store bestsellers, or vice versa? During testing, buyers were divided into 2 segments.
The margin of the store and the redemption
The first one was shown hits from above and personalized recommendations based on interests below the hits: A/B test The second segment, on the other hand, was shown personal recommendations based on interests, and below – bestsellers: A/B test The third segment was the Tunisia Mobile Number List control group, to which no recommendations were shown. As a result of testing, the following results were obtained: How to ensure ROI of 15,000% through a personal approach on the site: case “7 seeds” The block configuration “Bestsellers and then personal recommendations” showed the best result: a conversion growth of 9.52% and an estimated revenue growth of 8.32 Test results.
Seeds online store, personal recommendations from
INtersection of the confidence intervals of the conversion distribution: Confidence intervals You can learn more about how statistical confidence and probability density are calculated in the article “How to increase the metrics of an abandoned cart email? 5 practical hypotheses USB Directory that increase conversion and CTR. We provide record ROI This approach allows you to provide a high ROI (Return on Investment, return on investment). The ratio of profitability (recoupment) of investments shows what is the benefit from investing in a particular project or product. When calculating ROI, we take into account the income that our platform brings.
