Economic and legal situations. Also, it should be considered that this is a realistic estimate and can be realized as a market price. Cost-Based Approach In a cost-based approach, brand valuation is based on the costs incurred to build the brand or the costs incurred to replicate it. For this purpose, all costs incurred for the establishment and protection of the brand, or necessary for its reproduction, shall be calculated at market prices. cost does have an impact on brand value. Costs that do not affect brand equity should not be considered in brand valuation. All programs required In all three programs explained, a market analysis.

However it must be seen that

Regarding market capacity, also included in the assessment. In addition, brand evaluations against the criteria must be conducted by independent UK Phone Number List and objective evaluators. This must ensure that reliable data are provided and checked for relevance, consistency and appropriateness. Behavioral aspects also play an important role in all three approaches in financial aspects: Capital value-oriented approach: determination of discount rate and determination of brand currency share Market price-oriented approach: comparable brands Cost adjustment-oriented approach: reproduction of similar brands In addition, other economic interests are captured by the brand. Here, standard Stand out from the competition with a special mention of advantages through a high recognition value and high customer loyalty.

Market value and profit margins is

It is also important to examine brand status USA CFO brand strength. In the analysis, brand awareness, image attributes and brand knowledge, as well as attitude and loyalty are named as key points. Finally, the market relevance of a brand in a market or segment context is determined in terms of behavioral science. Market relevance describes the influence of a brand on a customer’s purchase decision, affecting the share of brand value in the overall value. In this context, it is also recommended to consider possible future changes. Legal Aspects of Brand Valuation Brand valuation must also.