WE analyzed the number of purchases, the average bill, and other metrics, and based on these data, we segmented the entire database into new customers, loyal customers, and those who could be lost. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Segment example in Customer Intelligence Platform To solve the problem, we needed the following business value segments: Promising Loyal VIP We prepared them and gave them to Cozy Home. To do this, you just need to download the created segments from your personal account on our platform and upload them to your Facebook advertising account.
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How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Retail Rocket solution. Testing phase Cozy Home tested two variations of Look-alike campaigns based on the following segments: The entire user base of the online store Cozy Belize Mobile Number List Home In this case, all users meant people who, over the past 12 months, left their email to the online store and agreed to receive the newsletter. This database consisted of 150,000 people and was quite heterogeneous, as both newbies and VIP buyers subscribe to the newsletter, and those who shared their contacts a year ago, but never purchased anything.
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The database was uploaded to the Facebook advertising account, the system formed a segment from it and searched for similar users based on it. In total, 25,500,000 people were found. How base segmentation helped to halve the ADR of USB Directory advertising campaigns: Cozy Home case 2. Loyal user segment prepared by Retail Rocket As we have already noted, this segment was created using the Customer Intelligence Platform – based on the analysis of purchases, transitions and other metrics, it broke the entire customer base of the Cozy Home online store into several segments: new customers, loyal customers and those who are about to leave.
