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Discovery – this format is display in YT search results and next to relat videos list or on the home page in the case of mobile. Bumper ads – an increasingly popular format due to its fast transmission max. seconds. This results in high viewership and no user fatigue. Out-Stream – Out-stream campaigns are not display on YouTube. Ads are target to Google’s partner sites and apps. Masthead – this format requires prior reservation of the upper advertising space in Youtube. It is display to everyone for hours on a fix day of the week. duration max. seconds.

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It is worth noting that each format except the last two is display before, during or after the movie. More about the types and formats of video ads on Greece Mobile Number List Youtube ssempaiblogtypy-reklamowe-youtube Advertising creations on YouTube What should the creation of an advertising video on YouTube look like? It all depends on our vision and business nes. Of course, the guiding principle is to create advertisements bas on the characteristics and preferences of our target audience The basics of creating YouTube ads An interesting solution are sequential ads, which are recommend by Google due to their effectiveness youtube sequential ad Source Google materials Example of a sequential video campaign Source Google materials Source Google materials.

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We can use types of sequences sequences on youtube Source Google materials Source Google materials Tease, Amplify, Echo – Arouse curiosity, go to the expansion with additional information to deepen the interest. Finally, a summary of the story and USB Directory encouragement to action. The Mini Series – Presentation of the conflictproblem, culmination and resolution. The Direct Shot – to videos to present the same idea from different points of view. The Follow Up – Introduction, speing up the story. Then showing a series of short scenes to solve the problem and move on to CTA – Call To Action . The Lead In – a short “tease” to the viewer and a longer part of the sequence in which we complete the narrative and strengthen the message.

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