That is, the audience selected on the basis of the segment formed by our platform behaved in the most similar way to the target audience of the Cozy Home online store – they were more interested in the products presented and they bought more and for larger amounts, as a result of which advertising costs paid off better. From this we can conclude how important it is to properly prepare segments for building effective look-alike campaigns. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case results Reduced DRR by 2 times Increased the share of income from the channel by 11% Interesting Findings For Look-alike to work.
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Effectively, you need to prepare the right segments Segments burn out quickly (after about a month), so they need to be constantly updated Segmentation will be useful not only for creating LAL segments, but also for retargeting, as well as bid adjustments Project comments How base Norway Mobile Number List segmentation helped to halve the ADR of advertising campaigns: Cozy Home case “Segmentation helps to provide users with a more personalized offer. In turn, advertising campaigns targeted at certain segments allow you to increase conversion, reduce ADR, CPA, and the percentage of returns. The Customer Intelligence Platform RR module is a very handy tool for our tasks.
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Thanks to this module, we can interact with users at every stage of the funnel,” Artem Razgonyaev, Head of Internet Marketing at Cozy Home. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case “Our new USB Directory Customer Intelligence Platform module allows you to segment users, create more personalized advertising campaigns for them and thus increase conversion, average check and revenue. We are glad that we helped our colleagues from the online store Cozy Home to find a new lever of interaction with customers online, and it gave such excellent results,” Rashid Azizov, Retail Rocket Manager.How personalization of a mobile.
