This means that when you log in or change your password, one more step will be added to the usual authentication – requesting an SMS code sent to your phone. If the submitted code matches the one you specified, then the login or saving of the new password will be performed. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case 16 Nov 2021 Customer base segmentation Attracting a new customer now costs 5 times more than retaining an existing one, and the figure continues to rise – over the past few years, the cost of acquisition has increased by 60%. This has a negative impact on the business, given that for many companies the share of advertising costs (ARS) is one of the main indicators of marketing effectiveness.

The system looks for new potential customers

Today in the Cozy Home case study, we will analyze how you can optimize your acquisition and retention budget through competent and systematic work with client data. Figures and facts How base segmentation helped to halve the ADR of advertising campaigns: Cozy Nigeria Mobile Number List Home case Sourceozy Home is a chain of stores for household goods. The company specializes in textiles of its own production: bed linen, blankets, towels, as well as other pleasant trifles for the kitchen, bedroom and bathroom.

Similar to your target audience and show them

The network consists of an online store and 100 offline stores throughout Russia. Approximately 25 new outlets open every year Every month the number of loyalty program participants increases by 10% The company’s website is visited by 450,000 people every month USB Directory Goals and objectives The main goal of ?ozy Home was to increase the effectiveness of advertising channels using a data-driven approach. We decided to start by improving one of the main targeting methods on Facebook – Look-alike (LAL for short). The technology works like this: you upload a segment of users who are already interacting with.