Outbound lead generation channels like cold email touches prospects across various stages of the buying process.
Not every sales lead will be interested or ready to buy when you connect.
In fact found only 3% of the market is actively looking to buy at any given time.
To make the most out of your outbound prospecting, you should be aware of the different buying stages of your target buyers and have a game plan for each one.
Timing
If a buyer is qualified to be a good. Fit for your solution, then it’s only a matter of time before they’ll be ready to connect with your sales team.
or a countless number of reasons you can’t control, including their personal life, memory, priorities, or their current workload.
This narrow focus on the 3% of leads Mexico Phone Number Data ready to buy makes it difficult to generate consistent results because you’re dealing with a small fraction of the overall market.
While finding buyers with a high likelihood of closing is great, you shouldn’t ignore the other 97% of sales leads that aren’t immediately ready to buy when you connect.
Sales Cycles
Even after a buyer is interested and. Meeting is scheduled, you still need to guide them. Through your sales process so you can close the deal.
However, companies tend to expect immediate results from their outbound sales prospecting without Albania Phone Number List considering the time it takes to win a customer.
If your average sales cycle is 3 – 6 months, then it doesn’t make sense to quit an outbound campaign because deals aren’t closing in the first 30 or 60 days.