Objective, goal, tactic and strategy… although many people get them confused, these four words have different meanings and when understood, they make all the difference! If you are an entrepreneur (or intend to become one), you need to fully understand these differences in order to formulate the strategic planning for your business. Before starting any planning, first make sure that the differences between goal, objective, target and tactic are clear. That’s why D’Gitais has prepared a practical manual for you to use whenever you start planning. Get ready to apply it to your company!
Objective – What you want!
Success comes from desire, determination and persistence in reaching a goal. Even Pakistan Mobile Number List if you don’t reach your target, those who strive for it and overcome obstacles will at least achieve admirable things.
José de Alencar
The objective is nothing more than the great result you seek for your company. It characterizes an abstract desire because it is difficult to quantify.
Think about your dreams, hopes, or even needs. Objectives are broad goals that you can achieve in the long term. For example: the company “Decor”, which operates in the interior design market in São Paulo, wants to boost its brand and be recognized throughout the country.
Goal – What needs to happen!
A dream is just a wish until you start acting on it and decide to turn it into a goal. Mary Kay Ash
Did you think that was synonymous with objective? Not at all! A goal is specific and quick, what you Argentina Phone Number List need to do to achieve the goal. It is worth remembering that a goal differs from an objective because we can analyze it numerically; it is a tangible task. For example: getting 10 publications about the products of “Decor”, a design and architecture company, in the main decoration magazines or blogs by June 1, 2020.
Strategy – How the goal will happen!
Either you have a strategy or you are part of someone else’s strategy.
Alvin TofflerPay close attention, the strategy can be considered the most important part of a plan. It is the path you will take to achieve your stated goals! If done correctly, it will be responsible for achieving your dream goal. For example: promote a chat with 10 bloggers related to fashion and decoration on the “Decor” Instagram and invest in paid ads for the social network .
