When you start working with a new brand’s social media , it’s not just about having access to the accounts and then posting! Taking control of social media to manage it with meaning and a strategy behind it, requires prior work in the form of a social media audit.
In this post, we explain how to carry out the first steps of this audit.
Do you need help with your social media
When can you do a social media audit?
The first thing you need to know is that a social media audit can actually be done at any time, we recommend doing it when we start working with a new brand, to know what state it is in and how far it is progressing towards its stated objectives.
If you think your social media needs a makeover or a Hungary Mobile Number List facelift because it’s not achieving what you’re looking for, it’s time to do an audit. Follow the steps in this article and you’ll be able to see its current state and how you can improve it. And if you don’t have time or feel lost, will be happy to help you.
Social media audit: identifying the starting point
It may seem like a tedious and unnecessary task, but with this brand analysis you will be able to:
- Detect points for improvement .
- Identify the channels that are best meeting the stated objectives.
- Finding new content ideas and strategies .
- Better understand the brand’s target audience and competitors .
- Improve or rethink the strategy used to date.
As you can see, it’s all advantages, so… Here we go!
1. Where do we start from?
Ideally, it is best to start with a prior briefing provided by the brand detailing the following:
- Channels
- Goals
- Frequency of publication
- Success stories and mistakes
- Results in figures .
It is important that the brand provides this information Albania Phone Number List before continuing with the social media audit: it is the brand that must be clear about these points , especially the objectives and the results in figures.
Numerical results are a way to quantify the success of a post or piece of content, so having solid data to work from is essential.
For example, in a contest that asks you to like and comment on X thing, the client may think that it worked very well… But then looking at the interaction figures you see that they got 1,200 likes and 10 comments… So good, so good, it didn’t work, don’t you think?
Where do we get the data from?
You can benefit from tools such as:
- Social Media Statistics: Instagram Insights, Creator Studio…
- External tools: Metricool, Audiense, Hubspot, Hootsuite, Later …
2. Are they meeting their objectives?
With the tools above and the briefing provided by the brand, you will be able to quickly check whether the objectives set in the past are being met or not.
What if they don’t have defined objectives?
In that case, take an overview of the state of social networks with the most relevant interaction metrics (comments, shares, saves, etc.) and the evolution of followers .
It’s important to have data for a long enough period (for example, the last year), and not just the last month, to see the trend and quickly identify spikes in engagement and followers.
