July has broughte have said goodbye to expanded text ads and we will no longer be able to create or modify them. Their replacement? Responsive search ads .
We tell you what responsive search ads (RSA) are and how they work
Table of Contents
What are responsive search ads?
These are ads that adjust to user searches to show those combinations India Mobile Database of titles and descriptions that best fit those searches, thus showing them more relevant messages and achieving better results .
Responsive Search Ads are no strangers, they have been on Therefore, the platform for a while and have generally proven to perform very well .
Its advantages include:
- Better performance. By using machine learning , the best performing versions of the ads are prioritized. The click-through rate has been seen to increase.
- Higher click-through rates and conversions than expanded text ads because they help you compete in more auctions.
- Save time by providing multiple title and description options so Google Ads displays the most relevant combinations
How Responsive Search Ads Work
To create responsive search ads, you can add up to 15 headlines and 4 descriptions.
The other fields, final URL and visible path , are the same as those found in expanded text ads.
Google will then automatically test different combinations of titles and Therefore, descriptions to see which combinations work best based on user searches, device preferences, and other signals to show the right version to each type of user.
What’s happening with expanded text ads?
For the time being, they will be available to remain active and you will still be able to view performance reports. You can pause and reactivate them, however, you will not be able to modify them or create new ones.
In this sense, in order not to lose track of what has worked well Argentina Phone Number List for us, it is advisable to analyze the results of the expanded text ads and incorporate those titles and descriptions into the new dynamic search ad.
Recommendations for creating responsive search ads
The more headlines and descriptions you include in your ads, the more opportunities there are to show ads that better match potential customers’ searches, which as we discussed above, can improve the performance of these ads.
You can add up to 15 headlines and 4 descriptions to each Therefore, responsive ad. It’s important to add as many as possible to have a better chance of reaching the user with the right keyword .
To create titles we must take into account:
- Titles must be unique, as titles that are too similar will not be displayed.
- Include keywords in your titles.
- Include calls to action and offers if they exist.
- Try to write at least 10 titles.
In the case of meta descriptions, try to:
- Highlight advantages and differential points of your products or services
- Include a call to action
It is recommended that you have one responsive search ad with a minimum effectiveness of “Good” or “Excellent” in each ad group. And you can have up to three responsive search ads enabled per grou
