when you’re traveling down the road of email marketing, gambling data korea there’s no fast lane. Developing a successful email strategy takes time, and every campaign is a learning experience.
While industry benchmarks can provide some insight into your email performance, no one else in your industry is producing the same content as you or sending it to the same subscribers.
Comparing your own email marketing metrics to these industry standards can give you context, but it’s more important to focus on improving your own email campaigns. By tracking the right email metrics, you can gradually make small changes and optimize your efforts.
What are email marketing KPIs
Email marketing KPIs are initial machine training in the pink goal: key performance metrics that help measure campaign performance. By tracking these metrics over time, you’ll learn what types of content your audience responds to, allowing you to create more effective campaigns.
MailerLite has powerful campaign tracking features that you can use to get the insights you need. You can view all the metrics mentioned in this article on the campaign overview page and in the main dashboard.
You can also view any date range and then access comparative reports to see how your campaign metrics have changed over a specific period. This allows you to see the exact impact specific changes have on your strategy.
How to improve your open rate
Our subject line data shows that phone number list from b2b fax lead email subjects that include a number produce higher open rates in some industries. Test this with your audience in relevant campaigns.
Put a human face on your emails by using the name and email address of a real person. For example, “Juan de Interiorismo Aranjuez SA” and “juan@interiorismoaranjuez.com” instead of “Interiorismo Aranjuez SA” and “noresponder@interiorismoaranjuez.com.”
The preheader text appears after your email’s subject line in the recipient’s inbox. It tells subscribers what they can expect within the email, which can lead to more opens. Learn how to edit preheader text here.