Since 2004, Facebook has been the social medium. I remember that in 2009 I enthusiastically exchanged my Hyves page for a Facebook account. Nowadays, being a member of Facebook is a little less revolutionary; even large companies like P&G, Delhaize and Krëfel are present on it.
Why? On Facebook you will find approximately 385 million European users! This means that every company can reach its audience via this social medium . Yes, your company too.
But reaching people organically has become a lot harder in recent years. Facebook wants companies to pay to be visible. We have little choice but to give in.
Learn how to advertise on Facebook.
1. Advertising on Facebook: why?
Even my mother has a Facebook profile Your Phone Number Library now have no error. And we were updating our phone number collection every week! Based On: We use that list web site data base and hi rresolution sizz or volume. We can 100% guaranatee you get accurate results europe cell phone number list While we categorize the data by pros human being Figure according to consistency requirements, so our phone number library Completely but nothing updated until Augured yr Many days n evenings were spent guiding with his manual. these days. And Facebook is not just a way for individuals to connect; businesses are feeling it too. Facebook is great as a marketing tool. Why? Because you can reach a huge number of people.
Let’s take a serious look at these numbers:
2.3 billion people (worldwide) are active on Facebook every month (of which 6.5 million are Belgians);
The average user spends 60 minutes per day on Facebook.
There’s no way your audience isn’t among those 2.3 billion people. Want to know how to attract your audience? And convert potential customers into loyal consumers? Read on.
How do you advertise?
I was able to convince you and you decided to advertise on Facebook, great!
To advertise on Facebook, you first need to create a business page. Read how to do that here . Then you can choose to promote your page or create ads. If you want to make the most of your campaign and not lose too much money, you need to set the ad parameters correctly:
1. Objective : the goal of your campaign. Here you choose to focus on awareness (greater brand awareness and reach), consideration (more engagement) or conversion (making people become customers);
Target group : who is the campaign for? You can choose from different options:
Create your own target group: you can do this using specific targeting (advertisements are shown to specific people) or broad targeting (potential customers are also taken into consideration);
Choosing a custom audience: These are users who have previously interacted with your business;
Choose a similar target group: these are people who are roughly the same as your customers.
3. Placement of the ad : The location of your ad is very important. With Facebook, you can place ads on:
Facebook itself: news feed, video feeds, right column and marketplace (place where you can buy articles);
Instagram;
Messenger app;
Audience Network (allows you to place ads on other websites and apps).
If you are not sure where to place your ads, you can choose ‘automatic placement’. Facebook will then use your budget optimally by placing your ads in the best locations.
Budget : To set your budget you need to choose from:
A daily budget where you have a fixed budget per day;
Or a lifetime budget where you set a budget for the entire campaign.
The advertising costs depend on various factors and therefore differ from company to company. But compared to other social media, the advertising costs on Facebook are relatively low.
5. Layout : Finally, you need to choose what type of ad you want. You can choose from a variety of layouts to make your ads as unique as possible:
Images : The most banal type of Facebook ads. These are ads that consist of a single photo;
Carousel: Here you can use two or more images and/or videos in one advertisement. Ideal to highlight different aspects of your product or service. With many advertisers we notice that a carousel scores slightly better than a single image;
Instant experience: this is an ad type that you can only view on your smartphone
They are shown in full-screen format on your screen and only last 15 seconds. You can choose from an image, video, carousel, slideshow or a collection. You can also add descriptive text, buttons and links. Instant experiences usually have a lot of interactions and are often slightly cheaper per result. But they do take more time to create and optimize;
Collection: This is an ad that shows an overview of four products under a hero image or video (a full-screen image) that is shown as an Instant Experience;
Video: These are advertisements in the form of a video. Videos are almost the best way to advertise because people often prefer video over text or photo. Tip: make a slideshow of different photos. This is almost automatic thanks to a built-in editor at Facebook and you can transform your photos into a simple video;
Catalog: This is a kind of container that pulls information from your inventory, such as images, prices, descriptions and more;
Dynamic Ad: This ad type pulls items from your catalog and shows them to people who have previously viewed or searched for such items online;
Stories: These are full-screen image, video, or carousel ads that appear between stories;
Playable advertisement: This is an advertisement in the form of a mini-game.
After placing the order, Facebook will review your ad(s). If approved, your ad will be sent out into the world immediately.
As you can see, you can choose from a lot of features to create the most creative and unique campaigns on Facebook. But maybe there is a bit too much choice and you get a bit lost. That is why we have a few tips for you.
Tips for an optimal campaign
Combine ads with organic content: posting only organic content won’t reach a large audience, but that doesn’t mean you should only post paid content. Use ads to reach more people and feed your customers with organic content;
Create ad groups for each audience: Ad campaigns are more effective if you create separate ads for each audience segment.
Try to use videos for your promotional campaign: 64% of what is quality content from a search engine perspective users watch videos on Facebook. Videos are popular and therefore good to attract people;
Create fun stories: if you opt for stories ads, it is fun to use the various features to make your story as interactive as possible. Stories can be enriched with fun features such as stickers, emojis, GIFs and built-in camera effects such as augmented reality filters;
Remember the following lessons:
An effective call to action: as with all communication, you dy leads should also use a CTA in your posts on Facebook that encourages the next step. A promotional campaign without a call to action will yield little or nothing;
Retarget: On average, people only take action after seeing an ad seven times. That’s why it’s good to use those people as a target group again;
Look at your competitors: It is not good to completely copy your competitors, but you can use them as a source of inspiration by looking at how they advertise on Facebook;
Use Facebook’s analytics tools:
With Facebook pixel and Ads manager you can find data about your campaigns and ads, including the number of conversions. Use the tool to see how your ads are performing;
Test and experiment with everything: There is no single best way to advertise on Facebook. An ad from a tech company will look different than an ad from a clothing store. So try to experiment a bit with different types of ads and content.
To conclude, I would like to give you some statistics that will give you a better insight into the number of people (over 13 years old) that you can reach via Facebook:
