Cyber Monday is rich people database of great importance to both consumers and businesses, especially in the e-commerce sector. Some of the main reasons for its relevance include:
Cyber Monday is all about online shopping, and along with Black Friday, it represents one of the biggest sales days of the year worldwide. Businesses, especially online stores, take advantage of the opportunity to offer significant discounts on their products and services.
It’s an opportunity for consumers to purchase products at reduced prices, from technology and appliances to clothing and accessories. Many people look forward to this day to shop for discounted Christmas items.This day has boosted the growth of online commerce by encouraging companies to develop better digital platforms and faster, more efficient delivery services.
Email marketing ideas for Cyber Monday
An easy way to sell control of data and regulation: during Cyber Monday is to promote your discounts in your newsletter. Keep in mind that your email list is full of people already interested in your brand; a simple discount can be the incentive they need to buy again.
Cyber Monday is a great opportunity to add new people to your list, so we recommend creating an offer potential buyers can’t resist by giving it away in exchange for an email address.
Use forms and pop-ups to promote it on your website.
Once you have their contact information, you can directly promote your Cyber Monday deal and other future promotions.
Here are two Cyber Monday deals you could create to generate newsletter subscribers:
Encourage people to subscribe for longer
Cyber Monday isn’t phone number list from b2b fax lead just for e-commerce sellers. Subscription businesses like newsletters, online courses, communities, publishers, and software companies can also score big with a Cyber Monday sale.
Our Cyber Week sale, for example, included a 90% discount on the first month of a monthly subscription for new customers, and a 33% discount on annual plans to encourage people with monthly plans to subscribe for a longer period.
Hundreds of people signed up for this latest offer, resulting in a significant increase in retention.Sending emails at optimal times can help you increase sales. Here are some Cyber Monday email scheduling tips you can use to send your campaigns at the right time.