How to create an effective inbound marketing campaign that can open doors to countless business opportunities across borders.
Fernando Coimbra Lopes
Oct 16, 2012
Inbound Marketing by the HourStreamlining the internationalization of a small or medium-sized company’s business activity is particularly difficult because it has a problem, namely scale. The question is how will it sell more? Well, it will have to reach its target audience across borders. Scale is solved with sales. Sales require marketing…expensive and uncertain.
Inbound Marketing perhaps allows for the most rational export strategy , supported by very real and measurable return rates.
How to Create an Effective Inbound Marketing Campaign?
What makes a good marketing campaign? This is the big question, and one that can open the door to a tremendous business opportunity. How to create an effective inbound marketing campaign that can open the door to countless business opportunities across borders. In this and future articles on the SMarketing blog , we will try to find the answer to this question and help you design your marketing and export strategy .
Let’s look at some of the key characteristics of a truly effective Indonesia Mobile Number List campaign. So, an effective marketing campaign should be:
Help and Educate Your Customers
Educational or help marketing answers that question, need or doubt that a potential customer may have. This is in fact the most useful marketing when a potential customer is looking for specific information and is approaching the moment when he or she will make a decision. For example, “how-to” blog posts and step-by-step videos fit into this type of marketing.
Timely and Personalized
For Digital Marketing to be truly effective, it has to be available at the right time. Let’s see: If you are facing a certain difficulty or need and are actively searching for the solution, do you want it to appear on your screen as quickly as possible when you need it most? Let’s say you are organizing a wedding and are looking for the best wedding venue. In your search, you would probably visit a few websites, but the one that will catch your attention is the one that will meet your needs, the one that meets what you are really looking for. Amazon is a classic example of a website customized based on the needs and preferences of its customers.
Consistent in Message and Language
To create marketing that people love , we need to factor in the user Argentina Phone Number List experience at different stages of the lifecycle: from the first time they come into contact with your product or brand, to their interaction with the website and content, to the process of converting them into a customer. This will help you remove barriers and encourage your audience to become “evangelists” for your products, brand or service.
marketing strategy
How to Start Creating Exciting Campaigns
Now that we’ve covered the essential marketing characteristics that people really like, let’s discuss how you can adapt these characteristics to your marketing practices . In future articles here on the smarketing blog, we’ll walk you through the marketing campaign process, and show you ways you can make each component of your campaign educational, useful, timely, personalized, consistent – in other words, exciting!
Here I share best practices (and our own experience) with some of the essential components for a successful marketing campaign:
