Will provide the maximum growth in the main metrics: conversion, revenue, and average check, A/B testing was conducted. In its process, online store visitors were divided into 3 segments. The first segment was shown personal related products, taking into account the interests of the buyer: A/B test Accessories were shown to the second segment: A/B test The third segment was the control group and was shown related products. As a result of the test, the following results were obtained: A/B test results The “Personal Related Products” mechanic showed the best result: it increases revenue by 15.75% with a statistical significance of 98.63%, conversion by 9.35% with a statistical significance of 93.95% and the average check by 5.85% with statistical significance of .
Additional revenue using online
How to help a client with a choice and get 18.5% additional revenue using online recommendations on the website: INTERTOP case Intersection of the confidence intervals of the Panama Mobile Number List conversion distribution: How to help a client with a choice and get 18.5% additional revenue using online recommendations on the website: INTERTOP case You can learn more about how statistical confidence and probability density are calculated in the article “How to increase the metrics of an abandoned cart email? 5 practical hypotheses that increase conversion and CTR . We select the most effective recommendations when searching for a product When a customer uses the search bar he can.
Recommendations on the website INTERTOP
Demonstrate not only the issuance of products on demand, but also offer product recommendations. To find out which offers will bring growth in the main indicators: conversions and revenue, our experts conducted A / B testing. Online store visitors were divided USB Directory into 2 segments. The first segment was shown personalized recommendations: A/B test Search recommendations were shown to the second (basic) segment. As a result of the test, the following results were obtained: A/B test results The “Personal recommendations.
