You often have to go further than the third page of search results to see offers that do not benefit from any form of advertising support. Awards eist from the very beginning of Allegro and for a long time were the most popular form. Now Allegro Ads competes with it, because it can be much more profitable and makes it easier to manage costs. We submit the offer for distinction by clicking the appropriate option in the panel. There are two fees for the award. Listing an offer for days costs PLN , so it is PLN per month plus the so-call commission boost, which increases it by.
Satisfaction Build Your Brand
It is therefore quite an epensive and infleible form of advertising. And what determines which featur offers appear higher or lower? This is determin by an algorithm, eactly the same as the one that determines the relevance scores, the Germany Mobile Number List default sorting results. Its performance impacts both Honors and Ads. It takes into account three factors. The first is seller ratings – the higher the better. The second is popularity – how many times a given offer has been sold. In order to avoid abuse, Allegro determin that popularity is one of the components of behavioral factors on the basis of which the algorithm assesses whether a given offer is attractive to users and whether it passes the net stages of the sales funnel.
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Time is also important – if a new offer, even with a small amount of sales, clicks well, it can be high in search results. However, if the offer does not USB Directory generate good sales for a long time, the algorithm notices that something in it scares away customers, therefore, there is no interest in showing it in higher positions. More and more often, the algorithm of the Allegro search engine takes into account, in addition to the words contain in the title, parameters supplement at the stage of creating the offer, not only the mandatory ones, but also additional information.
