As a result of testing, the following results were obtained: How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipfel case According to the results of testing, the mechanic “Related and similar products (bottom)” showed the best results. It provides the projected average ticket growth by 5.3% and revenue growth by . results 10% of revenue is provided with the participation of recommendations on the site; 18% of orders are made using recommendations; The conversion of customers interacting with recommendations on the site is . times higher than the average for the site; The average check of customers interacting with recommendations is 27.3% higher than the average for the site.
Pavel Cheddar Retail Rocket manager Retail
Project feedback How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipfel case “By reminding the customer about Nepal Mobile Number List related products on the site, as well as recommending alternative options, we not only take care of the customer, but also simplify his CJM. This increases loyalty and the number of purchases, and also increases the amount of the average check. And it directly positively affects the income of our business,” Alexey Chugunov, Director of e-commerce at Gipped.
Rocket platform updates for the first half
How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipfel case “The larger the store and the larger its product matrix, the more difficult it is to calculate the average check taking into account all the USB Directory nuances and increase it. Personalization of offers on the key pages of the online store in this case is the way to the heart of the buyer, the key to increasing his loyalty. When you facilitate your customer’s shopping experience by optimizing their Customer Journey, you deliver a positive shopping experience. It ensures the growth of not only orders, but also the store’s revenue.
