Google Ads has given advertisers of all sizes a nice surprise. We’ll soon be able to accessexpanded insights into store visits andad-related local conversions, making it much easier to connect. SEM to offline shopping. Want to find out how? Read on!
Google Ads expands insights into
Google Ads’ new local conversion features
This new feature allows Google Ads advertisers to see the results of Middle East Mobile Number List ads targeted by each of their physical stores. The store report will show an estimate of the number of in-person visits for each of the locations . The conversions resulting from specific actions in the stores, such as phone calls, website visits, and more.
By default, new reports will include
Call clicks – Clicks on the “Call” button on any Google ad or location-based service after having interacted with the ad covered by the report.
Local actions: Directions –
Clicks on the “Get directions” button on any Google location-based ad . Service after interacting with the ad that is the subject of the report.
Local actions
Website visits – Clicks on the website link of any Google location-based ad or service after interacting with the ad in the report.
Local actions
Other expansions – Clicks on other tracked actions, such as “Share location” or “Save,” on any Google location-based ad or service after you’ve interacted with the ad in the report.
Local actions
Orders – Clicks on the “Order” button for any Google location-based ad or service after interacting with the ad in the report.
Local actions
Menu views – Clicks on the menu link for any Google Buy Phone Number Library or location-based service after interacting with the ad in the report.
This information will allow advertisers to link their SEM to their offline sales results , increasing data visibility and allowing them to focus efforts on stores that require more support or are more likely to generate revenue.
What do you need to access this information?
Store visit and local conversion data is now available to advertisers worldwide. Previously, in-store conversion reporting was exclusive to large businesses with multiple locations and thousands of clicks. But businesses of all sizes will now be able to access this data, which is great news for small and medium-sized businesses.
