When measuring the performance of our campaigns within Google Ads, we have several columns to monitor, one of them being conversions. When we want to extract this column, we find another one called post-impression conversions, and doubts begin: what do you mean post-impression? Aren’t they all included in conversions? If a user sees me and clicks, if it’s one of each… do they count two conversions? Let’s take a look at how post-impression conversions work.
Post-impression conversions
Before we dive into this, we need to cover a couple Bulgaria Mobile Number List of topics: setting up conversions with the appropriate attribution model, and where we can find view-through conversions.
Setting up conversions
Typically, the e-commerce purchase or the sending of forms for leads is usually the primary one, and the one used to optimize campaigns.
An advanced step would be to define a main conversion action, but then optimize our campaigns to other actions that are secondary (add to cart, view X content, reach X page…)
post impression conversions
We will then choose the attribution model , that is, how we Albania Phone Number List want to measure the different interactions with our.
Where post-impression conversions are shown
The conversions column shows those where the user clicked before converting, and the post-impression column shows only those where the user did not click, but simply saw the ad and converted through another channel.
It is important to mention that there will only be post-impression conversions if they have not clicked on any other ad . These post-view conversions will only appear in two columns:
Post-impression conversions, for obvious reasons
All conversions, because, click conv. + impression conv. = all conversions ever and ever.
In the Display example below, 16 converts clicked and 8 were impacted before converting, without clicking on any additional ads. That’s 24 conversions in total during this time period.
We repeat just in case, conversions do not add up
post view conversions
