Are you using email marketing in your company but the results are below expectations and the engagement rates are low? Did you know that by improving the reputation of your email marketing campaigns, you can alleviate these problems and boost your business? That’s right! Read this article and find out how to optimize the delivery of your content and learn how to improve the reputation of your email marketing campaigns.
What is email marketing reputation?
Simply put, email marketing reputation is a set of South Africa Phone Number Data metrics analyzed by Internet Service Providers (ISPs) to assess whether or not the content of an email should be delivered to recipients. This content assessment basically serves to understand whether the content is true and relevant to the reader.
For companies that use email marketing, it is essential that the metrics are positive, as this will ensure that the emails sent reach the inboxes of their recipients.
But do you know what steps to take to improve these metrics and reduce your email bounce rate? See below 5 tips to improve your email marketing reputation.
Take care of your IP reputation
The IP is basically the identity of an email. It is the Algeria Phone Number List identification number of the server that sends your emails. Every IP has a score that varies from 0 to 100. The higher the score, the more trustworthy the sender of that email is considered.
The criteria that influence this score are:
Engagement: The more people open your emails, the higher the level of engagement.
Consistency of sending: if you send a large volume of messages and then go a long time without sending new ones, this can be interpreted as spam. The ideal is to create a plan and maintain a frequency of sending messages. In addition to improving your IP reputation, this strategy will help improve your customers’ experience when receiving your messages.
