Due to the dynamic nature of content marketing, developing a strategy is a task that will only begin and never end.
Fernando Coimbra Lopes
Jan 7, 2015
too many choicesIn a way, thanks to the dynamic nature of content marketing , developing a content strategy is a task that will only begin and never end.
Because based on new trends and new data you collect over time, you will always be changing your approach.
But that doesn’t mean that creating a content marketing strategy is such a daunting task. In fact, you can set up a robust strategy in 5 days.
Today, I’m going to talk about the main issues you and your team should focus on when developing a content strategy in a limited amount of time.
1. Identify Who You Want to Talk to
The first step is to identify your target audience . Who do you want to reach with your content? What does your average customer look like? Who is currently reading your content? What are they concerned about?
Definition-of-Buyer-Persona
Source: HubSpot
Using these basic ideas, develop your audience Chile Mobile Number List characters. Characters are a comprehensive portrait of the reader, including factors such as daily activities, age, profession, and passions. Personas allow you to tailor your content to a more humanized idea of your audience.
2. Identify Key Issues
If you start by thinking about developing your audience and personas, you’ll be much better equipped to identify some of the issues you need to address. Ask yourself – what problems does my target audience face that I can solve? What are the common questions and concerns raised by my current customers?
For example, a company that provides swimming pool installation services in the Algarve can develop topics based on the questions most frequently asked by its customers , such as:
What are the advantages and disadvantages of in-ground pools compared to above-ground pools?
How often should I maintain my pool?
What care should I take Afghanistan Phone Number List with my pool in summer and winter?
What are the latest trends in pool design?
After this, the pool company can build its content marketing strategy, creating blog posts and other pieces of content around these topics.
3. Identify the Keywords
These are the search terms that bring strangers to your website. What are your target audience searching for that relates to your business or industry?
Using this information, you can create some keywords to use for SEO that are targeted to your geographic area. Make a list of the top 10-15 search terms. Google’s Keyword Planner can help you identify these keywords.
