LinkedIn has become known as a platform for publishing resumes, and is a social network for job searches used by professionals and companies. The network has provided a means of recruiting and networking.
But that has changed, and LinkedIn is now a business-focused social network with countless opportunities for marketing and sales. Networks like Facebook and Twitter are more focused on personal relationships, while LinkedIn is a network focused on the corporate world, with countless networking opportunities.
Company page or profile?
If you’re not already using LinkedIn for business, it’s a good idea to start now. First, you’ll need a personal profile. To do this, sign up for LinkedIn or use the profile you already have.
It is a very common mistake to think about creating a LinkedIn profile for your business. This will have a negative impact on the credibility of your company and the opportunities that may arise. This question also arose on Facebook a few years ago, but it seems that people have now understood the difference.
Using your personal profile on Linkedin, in the menu on the right of the home page, select in sequence:
- Business services
- Create a Company Page
Next, follow the instructions and carefully fill in all the necessary fields to have your company page on Linkedin.
And now, what to do?
The first thing to keep in mind is that LinkedIn is not Facebook. This may seem obvious, but it also means that the type of content that is acceptable on these networks is very different. LinkedIn is a serious network and everything on it should have a professional purpose.
The first three things you need to worry about when starting your Guatemala Mobile Number List company page are:
- Detailed information about your business and images suitable for the page.
- Regularly post relevant content about your type of business or market.
- Build your network with clients, coworkers and friends who can recommend your service and increase your credibility on the network.
To start building your network, take advantage of your other social networks. Invite your contacts from Facebook, Twitter and Instagram. Also add LinkedIn social plugins to your website, blog and in the professional emails you send.
It is also worth using your own personal Linkedin profile to search, in groups and communities, for potential clients to whom you can send an invitation message to get to know and like your company page on Linkedin.
Maintaining a Linkedin Company Page
It is always important to remember that you should keep adding content regularly, but be careful, because Afghanistan Phone Number List you need relevant and quality content for your area. If your company already has a blog, sharing posts on Linkedin is an excellent way to keep posting regularly.
Engaging your business partners or employees on your page is a great way to use LinkedIn for business. Delegate someone on your team to be responsible for posting, and if your company operates in different sectors or deals with different products, it is a good idea to divide your LinkedIn company page into different tabs.
Use groups and communities!
Attending and participating in Linkedin groups and communities is an excellent way to gain new followers and potential customers for your business. Participate by promoting serious and relevant discussions, add information, don’t be just another one!
How does Linkedin Ads work?
Just like Facebook Ads and Instagram Ads, Linkedin has its own ad creation platform. Within it, you can create your own campaigns and manage them for a specific audience. From a dashboard, you can perform tests, optimize campaigns and even generate reports.
Its benefit lies in facilitating the purchasing process. Through Linkedin Ads, you can sell directly to the audience you want to reach. Curious to find out how? Through segmentation! Target your campaigns to specific niches such as position, degree, university, location, language.
