For Gipfel, tests were carried out not only on the desktop, but also in the mobile version of the online store: Desktop To determine the most effective configuration of recommendation blocks in the Gipfel online store category, all site visitors were randomly divided into 3 segments. The first segment was shown personalized recommendations from categories of interest to the client. If the buyer visited the site for the first time, at the bottom of the page he saw the bestsellers of the category. How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipfel case The second segment was shown personalized recommendations from categories of interest to the client.
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If the buyer visited the site for the first time, at the top of the page he saw the bestsellers of the category. How CJM optimization with the help of personal recommendations Belarus Mobile Number List allows you to increase revenue and average check: Gipfel case The third segment was the control group and was not shown any recommendations. As a result of testing, the following results were obtained: How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipfel case According to the results of testing, the mechanic “Personal recommendations from categories.
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That are interesting to the client” won, with a replacement for hits from the category for new customers at the bottom of the page. It gives a predicted increase in USB Directory conversion by 8.5%, average check – by 12% and revenue – by 21.6%. mobile version To determine the most effective configuration of recommendations in the product card in the mobile version of the Gipfel online store, site visitors were randomly divided into 3 segments: The first segment was shown two widgets: related and similar products (bottom); The second segment was shown similar products.
