Why is it called eCommerce? Electronic commerce in English, electronic commerce or online commerce. It is the purchase of products or services through the internet, with the use of web pages, online stores and social networks. But let’s go a little beyond its definition, do you know what benefits it has for your business? Here we tell you:
A little history
Do you know how eCommerce was born? At the beginning of the 20th century in the United States, a new catalog sales model began, these reached people where they could see attractive images of the product and later make the purchase without having to go to a physical place. Both seller and buyer realized that this sales model benefited them both .
How many types of eCommerce are there
With the advent of television , this model improved , people could see the products in a better way as well as their operation, this perfected the electronic purchase without the need to distribute papers with printed images.
In the 90s, with the advent database of the internet, the creation of web pages that revolutionized online commerce began, several recognized platforms began their sales, such as Amazon or Ebay. In this way, eCommerce evolved with the use of smartphones and tablets.
During the pandemic, many businesses declined as they could not sustain the costs of materials, rental costs, salaries, and more. But thanks to technology, several entrepreneurs were able to rescue their business by selling online . Currently, companies have realized the great advantage of eCommerce, using this tool to bring their product or service to more people.
There is a wide variety of models, but here we show you the 5 main ones:
And what are its benefits
Currently, if you give your business the opportunity to become an eCommerce, you will obtain multiple benefits for you, for your company and your niche. For example:
- Cost savings such as renting a location, purchasing equipment, hiring employees for security or cleaning, and you don’t need to buy inventory in advance.
- It is flexible if you want to change the information of your products, as well as highlight those that most attract the attention of your niche.
Automation of processes, data USB Directory collection, you avoid a lot of paperwork and loss of information. - The reach of customers increases as well as your income because you will have an online store open 24 hours a day. In addition, you will be able to reach international clients .
- Currently people are trusting more in online products.
- You connect with your customers directly through social networks.
- It is a less invasive experience for the buyer.
