Surely you have noticed that every day emails from different brands arrive in your inbox that invite you to buy a product that you did not know, an updated service or information with quality content for your business, economy, family and personal. All major brands use this tool to boost their business and reach more people, but how does it work so well? Here we will share 7 reasons why this strategy has worked to this day.

1.- Everyone has an email

Currently, most people, even if they are not immersed in the digital world, have email , which they can check from their computer, tablet or smartphone. This makes it easier to reach potential customers for your business or brand. Using a marketing strategy, you will be able to reach users from other digital platforms.

 Automation and programming

There are several platforms such as Mailchimp, Sendinblue, Mailerlite, Mailrelay, which allow us to design and program an attractive email . With this automation, we will be able to send emails both to users who are not yet subscribed to our newsletter and to the same subscribers, dividing them into contact lists that we can create right there or import from an Excel file and thus avoid a lot of management work .

An excellent strategy that phone number list works to show your customers how important they are to you , you can send them emails with exclusive promotions that they will surely see. It is convenient for your business since, through the platforms mentioned above, you can choose the lists of users who are customers and who are not, in this way, send different or dynamic emails.

You can present a new or updated product

If you have a new or updated product or service, this is the best and safest way to let your customers know about it. It is important that the content is valuable and creative , giving solutions to your problems.

5.- Generate sales without paying for advertising

The aforementioned platforms have free plans that you can use if you are starting your business. With the right strategy, you will scale even more than on social media.

6.- Personalization makes you unique

Customizing the design of USB Directory your emails will give your brand a unique and distinctive image from your competition. It is a key feature so that more number of contacts open the content of the mail.