Aloyalty program with accrual of bonuses for orders send trigger emails with an offer for the next most likely purchase automate regular purchases of re-demand goods. For example the Retail Rocket platform has trigger scenarios Offer of goods of repeated demand and Offer of the next most likely purchase Next Best Offer which use the capabilities of predictive analytics to form personalized recommendations and allow you to offer the user the products that he is most likely to want buy in addition to a previous purchase.

Emails and RFM campaigns based

What do shopping and smoking cessation have in common or how can an online store influence each stage of a purchase decision Stage. Relapse It happens that even loyal customers for one reason or another stop making purchases in an C Level Contact List online store and do not visit the retailer’s website for a long time. Reactivation  on the customer retention matrix are suitable to bring a dormant user back to shopping. Retail Rocket specialists have adapted the RFM model for changing consumer behavior eng. recency frequency monetary for email newsletters identifying types of users beginners promising loyal drifting sleeping at risk in loss zone. What do shopping and smoking cessation have in common or how can an online store influence each stage of a purchase decision.

Urchase decision Conclusion In the process

The good news is that even users in the loss zone and at risk can be motivated to return to the online store. In the first case demonstration of useful content and stories about discounts promotions and special offers are suitable for these purposes in the second USB Directory case you will need heavy artillery the most exclusive and profitable offers of the retailer. What do shopping and smoking cessation have in common or how can an online store influence each stage of a p of choosing a product and making a purchase decision an online shopper goes through the same stages as a smoker when giving up his.