Think about the small details and create a list of demographic data that is characteristic of your customer. Responsive Inbound Marketing recommends that you answer these big questions when designing your buyer persona: Location : Where do they live? Location Exclusion : Where do they not live? Age : What is the age range? Gender : What gender are they? Interests : What interests do they have? eucation level : What is their level of eucation? Occupations : what field do your customers work in and what types of occupations do they have? Income Level : What is their income range? Relationship Status : What is their relationship status? Language : What language do they speak? Favorite websites : What types of websites do they visit often.
Who are not yet your customers
Purchase motivation why do they want to buy your product? Purchase concerns : what concerns might they have with your product? customer database profile Creating a buyer persona is more than just making a list of your target customer demographics. You nee to know your target customer as if they were your close, personal friend that you would go out and have. As we already know from our encounters with our own friends, they can be full of surprises. So one of the biggest mistakes you can make when creating a buyer persona is making constant assumptions. Put these people to the test, start interviewing people and get real data.
Also interview people
There is also a saying about making a donkey out of you and me by making assumptions. The easiest place to start looking for a buyer persona is to look USB Directory at your existing customers. Ask them to take 10 minutes for the interview or send them a simple survey., but who fit the profile of your target customer. Find a way to motivate people to participate in your interview, for example by offering them a discount in your store or a free product.
