In the email channel; Increase revenue, increase average check and increase conversion from a comprehensive strategy in all channels of communication with customers. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case “We have a rich catalog, which is constantly updated with new models of equipment and electronics, so it is important to provide customers with convenient navigation on the site, to make their shopping truly comfortable and enjoyable.
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IN addition to individual offers on the site, we would like to support communication with customers in other channels, and trigger emails can be the most effective solution. This will allow us to increase key business indicators and customer loyalty,” Dmitry Atlyakov, LG Online Store Cayman Islands Mobile Number List Project Manager Retail Rocket Solution In order to tailor the content on the site and in trigger mailings for each client, taking into account their interests, preferences and behavior, we used the modules of our digital platform: first, we collected data about the store’s customers, then segmented the customer audience by a variety of parameters in order to make the most relevant.
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Offer for each person and increase conversion as well as repeat sales. Learn more about the implementation steps of the solutions: We created a single profile for each client using Data Warehouse, combining online and offline customer data in one place so that they USB Directory can be used for segmentation and solving any marketing tasks; We provided a personal approach using the AI ??Personalization Engine, an artificial intelligence-based system that knows at what point, what personal offer and through what channel a particular client needs to be made; We developed and implemented a smart merchandising strategy on the site and communication through triggered emails.
