Fills the shopping cart on his smartphone, then looks at the selected items on his laptop, and only after that makes a purchase. In the absence of data synchronization at the time of changing the devices used, the history of his actions will not be perceived as a single whole: as if the client on the desktop and on the mobile are two different people. Despite the fact that the purchase is made, the client will receive an “abandoned cart” on actions in the mobile application. And if there is a promo code in the “abandoned cart”, the buyer can return the product and reorder it at a reduced price. The retailer receives additional costs, the client receives a negative shopping experience.
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According to PwC , one in three customers leave a brand they love after just one bad experience, and 92% leave the company entirely after two or three bad experiences. Synchronizing data in real time is a laborious but very important task. For example, a customer completes Benin Mobile Number List part of an order on desktop and then continues to fill the cart in the app. Gets distracted from the order for some reason and gets an “abandoned cart” email. The system correctly collects all the data in the Data Warehouse and decides which trigger, with which products and when to send to a person in order to maximize conversion and reduce the number of annoying irrelevant communications.
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Here’s how the VseTools online store does it with Retail Rocket: How personalization of a mobile application allows you to implement a customer-centric approach: cases of Hoff, SberMegaMarket and Rive Gauche Several key components help to implement USB Directory this approach: Data Warehouse – a single data warehouse that allows you to combine data from different channels and create a client profile; Personal recommendations in the application that help to make a choice and accompany the client at all stages of the Customer.
