The data collection process usually takes several hours which means that the data visible in the tool will be add to it with a delay of several hours, and not in real time. Facebook Attribution – navigation Facebook Attribution consists of four panels Results Custom Reports Conversion paths Settings Let’s take a closer look at the individual sections of the tool Results Facebook attribution results This is the main panel in the tool. It contains information on the total number of conversions, together with the percentage share of all channels , collect in an accessible form. Further on the best sources – we get a list of all sources with information about the number of visits, conversions and conversion value.
All data is present in the attribution model and time period select by us. The selection is made in the upper right corner of the panel . Facebook attribution results In addition, we can choose a value assignment rule. By default, the “Do not assign value to direct visits” option is select. All models and attribution ranges available at the moment are summariz below – along with a description in the case of attribution models. Available attribution models equal value – an attribution model in which an equal percentage is assign to each of the touchpoints that were in the conversion path.
If no interaction has occurr, the value is automatically assign to the last impression. first click or visit – an attribution model in which of the conversion value is attribut to the first click or first visit. First Interaction – An attribution model similar to the first click or first visit model. The only difference is that if no click or visit occurr, of the conversion USB Directory value will be attribut to the first impression. last click or visit – an attribution model in which of the conversion value is attribut to the last click or visit. last interaction – An attribution model similar to the last click or visit model.
