We had all this data. We knew our open rates, our click-through rates, and our purchase rates. We knew how many people were subscribed to our lists, how many people were unsubscribing, and how many people were being added.
We knew a lot about worth to us
Our email marketing, but we couldn’t answer this question:
Email marketing for ecommerce has evolved worth to us a lot since we were trying to launch CellarThief. But one thing hasn’t changed much in the last decade. Most phone number library ecommerce businesses still can’t answer the simple question, “How much is an email subscriber worth?” And, without that knowledge, it’s difficult to scale an ecommerce email program, and without a successful ecommerce email program, it’s nearly impossible to scale an ecommerce business.
So back to my story with
CellarThief. We were trying to build a top-notch business brand, and with little money, we felt the only way to do that was to better understand our email marketing.
Over the next few weeks, we set out to answer the question: “How much is an email subscriber worth to us?” At the time, we had about 5,000 email automated and manual emails different subscribers. These subscribers had signed up to receive offers, and we were growing that number by a few subscribers per day. These email subscribers were highly engaged.
Our open rates were over 35%. Our click-through rates were over 2.5%, and our purchase rates were solid. We were still very small, but we worth to us had a good number of engaged email subscribers.
We had a good customer engagement rate and a good email engagement rate. We focused on personalized email campaigns based on what we knew about our customers’ tastes. We sent birthday emails because we needed to receive birthdays from people who ordered alcohol.
We believed that if
We could determine the value of an email aero leads subscriber, then we could afford to acquire more. If we could do that, our business would be predictable. The enemy of growth and success in a startup is unpredictability.
Over the next few weeks, we found that our average email subscriber was bringing us just under $2.00 in net revenue per month. Again, we were SMALL, so we didn’t have a lot of revenue per month, but we now had knowledge. And we now had the potential to scale our business predictably. And we now knew that our best chance to scale was to use email marketing tips and best practices to scale.