If you’re an e-commerce business with an online store, you have many goals. You want to build a community. You want to increase your brand awareness. You want to grow your social media following. But your main goal is to generate sales and, more What Each of Your importantly, generate profitable sales.
I’ve said before that email marketing for ecommerce can be your most profitable marketing channel. But for this channel to be successful, you need overseas data to do what so many other ecommerce companies fail to do: you need to determine the value of each of your email subscribers. By doing this, you can:
Create predictability in your business
To grow your e-commerce business, you need predictable growth channels. If you don’t know how much an email subscriber is worth, you can’t emails in b2b marketing create the predictability needed to invest in email as a channel.
Determine the true ROI of your email list What Each of Your
If you don’t know how much an email is What Each of Your worth, it’s impossible to determine the ROI of marketing efforts designed specifically to increase your email subscribers.
Determine more accurately the real ROI of your other channels
One of the dangers of e-commerce marketing is that you’re disabling channels that are actually profitable, but you don’t realize they’re there. For example, you might test Facebook ads , and those tests will show that your ROAS isn’t high enough. A large number of people may visit your website, but too few make a purchase. For this reason, you might want to disable Facebook ads.
But you don’t realize that people love your store but aren’t ready to buy right away. So they add their names to your email list. If you don’t know aero leads what your email subscribers are worth, you risk overlooking them in your Facebook ad purchases and ending your campaigns prematurely.
E-commerce success is a matter of mathematics
E-commerce is an art. You have to offer good What Each of Your products. You have to have a beautiful store. You have to have something you’re passionate about. But you also have to know math. And in math, you have to assign a value to each part of your funnel.
It helps you build partnerships
When you know the value of each email subscriber, you are then able to know when partnerships are successful or not.