What if we told you that product quality is NOT everything? What if we also told you that the perception of your brand and your product is just as important, if not more so, than the quality of what you offer?
Well this is the premise of the
law of perception , which is, for many, one of the fundamental principles in marketing.
According to this law, perception Qatar Phone Number Data is the cornerstone of marketing in all its facets. And that is why today we will tell you what the law of perception is based on, what its importance is and how to balance it with excellent quality standards.
What is the law of perception in marketing?
The law of perception is one of USB Directory the 22 immutable laws of marketing, proposed by Al Ries and Jack Trout in the book of the same name.
Published in 1993, this book is considered a classic in the field of marketing for the principles it presents for different marketing strategies.
And this law says:
“Many people believe that marketing is a battle of quality, but it is a battle of perception.”
The law of perception implies that perception will always be more important than the quality of your products and services .
According to this law, marketing is nothing more than a permanent battle to generate the best perception in the market. It is not about who has the best product, it is about who knows how to offer it better and who can generate a more positive perception in the market .
In this sense, you can have the most amazing product, the best features and utilities, as well as the best quality standards. However, if your product does not have a good perception in the market, it is destined to fail miserably against its competitors.
On the other hand, you may not have the same quality standards. You may not offer products that are even remotely as good as your competitors. And yet, you can still sell a lot more.
As?
