To cultivate potential customers, you need to create a matrix that combines the cultivation content on the X-axis, the user type on the Y-axis, and the user purchase path on the Z-axis.Providing incremental content to potential customers can increase sales opportunities by more than 20%. Cultivating customers with content is essentially answering the following three questions:
To cultivate potential customer
with content and truly promote sales, Strawberry needs to provide the right content at the right time for different user types, pull potential customers cameroon telegram mobile numbers into the purchase journey and make a purchase.On the one hand, attract potential customers through the content provided.On the other hand, lead potential customers to the next stage of the sales funnel through content, accelerate sales and ultimately purchase.
For more knowledge
about content marketing, please refer to “2017 B2B Industry Content Marketing White Paper (I) | How to Complete Content Planning?”.To cultivate customers with content and tap high-value customers, you can start from two points: one is the content itself, and the other is content dissemination (method/frequency). This article mainly analyzes the content itself, and content dissemination (method/frequency) will be analyzed in the next article.
Cultivate customers
you need to create a matrix with the X-axis as the cultivation content, the Y-axis as the user type, and the Z-axis as the user purchase path. X-axis: Determine the cultivation content The determined cultivation content can be started from the following three aspects: Content theme: The content theme should be rich and diverse, and the search volume can be used to produce content.
Content type
Content is not just pictures and text.Content control: The result output of the previous purchase journey can be used as the content input for the next purchase journey. Content theme From the customer’s demand for content, the top four are: Powell Prof understanding the company’s business model, becoming an industry expert or thought leader, providing valuable advice, education or tools, and understanding the products and services of the buyer’s company.
