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If you want to learn even more about writing perfect product descriptions, we encourage you to read Iwona’s article ! Q&A And what if the descriptions are very technical and there is no way to maneuver them too much? Back to the topic of people. Analyze who your buyer persona is and what knowlge they have about the industry. Let’s say you sell laptops. If you direct a given product to gamers, you can assume that your potential client knows, for example, the parameters of processors or the capabilities of the graphics card. In a word – he knows what to pay attention to and what to choose, because he “keeps on the subject”. In this case, you can create more technical descriptions, not necessarily explaining technology names, etc.

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It’s different when a user nes a laptop for home use, watching Netflix, chatting on Skype, etc. To reach them, focus on simpler descriptions, explain complicat names, support data with an example. Also remember that regardless of the case, you must always Guatemala Mobile Number List use the language of benefits and encourage the recipient to buy. If I have several dozen products from a similar shelf and with very similar parameters, what then? If you have time and willingness, you can create an individual description for each product. If not, then – to be sure that Google will not consider it duplicate content – it is worth adding – unique sentences.

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In addition, you should remember about the appropriate headline and, for example, add information about the color of the product or another parameter USB Directory that distinguishes similar products. But if there are many products in the store, . in the same color, with very similar specificity, etc.? Then it is definitely worth grouping them in a separate category landing page in the store – thanks to this, Google will not have to choose between different products with more or less extensive descriptions (which may be difficult for it) – it will be easier for it to pay attention to specific URL in the search results.

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